Wednesday, 31 July 2013

Backlink Monitoring: Why Should You Do It

Link building isn’t easy- it takes years of hard work and determined patience to build a credible one. To the uninitiated, backlinks are links that point inwards to your website or blog.  Conventional search engine algorithms indicate that more the number of backlinks to a site, more are the chances of your site ranking high on these search engines. Although their importance has considerably declined over the past few years, they are nevertheless important. Inward links from non credible or doubt worthy sites can plunge your site into a never before depth.

Here are some reasons why monitoring of backlinks is important;

Quality of the links is important:
As earlier said, the quality and not the quantity of the links are important. Sites that link towards your site should be related in some way or the other. When the content or business does not match the content on your site, it becomes unworthy.

Spam Links: When inward pointing links are from spam sites or have questionable credence, search engine bots are more than likely to pull down your rankings.

Reciprocal Sites: This was once very popular, wherein web owners sent request to link their site in return for a link to your site. This is not accepted today and web owners would rather prefer one way links instead of these two way links.

Monitoring all of these helps you to keep your site clean and at harms site. This is where backlink monitoring services from SEO companies come in handy.

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