Saturday, 18 May 2013

Why SEO is Slow

One of the most important points that we try to make to prospective SEO clients is that SEO is a slow process. It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take many months or possibly even years to start to see that return. Obviously this is very frustrating to clients who want to know, “why is SEO so slow?!”

Here are 3 reasons why SEO is slow:
Trust is hard to achieve
The search engines want to rank the sites that are going to provide users with the best possible experience. The websites that perform the best in search are the ones that are “trusted”. Many factors play into attaining this trust including the SEO practice of link building however one of the factors that the search engines look at is the domain age of a website. Thousands of new domains are registered every day. They might turn into a great source of content or they might be another fly by night site that is only maintained for a few months which is why the search engines pay attention to domain age. The search engines don’t want to rank a site that isn’t in it for the long haul. Content that is published on a website that has aged will perform better than the content that is published on a relatively new site.

The massive amount of web content that exists
Think about how much content is being added to the web every second of every day. While it may not all be in direct competition with you in the search engines, there’s a good chance that at least some of it is. Every time that you publish a blog post or update your status on a social media site, your competitors and others in related industries are doing the same. In the grand scheme of things publishing a few blog posts really doesn’t mean all that much. In order to attract the attention of the search engines you will need to be posting content on a regular basis for an extended amount of time in order to even begin to make an online “footprint”.

The search engine indexing process
Because content is right at your fingertips it seems like everything online should be instantaneous. You should be able to write a blog post, publish it, and see it live in the search engines right away, right? Nope. It can take some time for the search engines to find the content and index it. It also probably won’t be anywhere near the top of a search result at that point. In needs to get some attention first, in the form of links and shares. This is another reason why it’s so important to play by the search engine rules. If you get a penalty because the search engines for some reason found something “bad” about your site, it can take a very long time to see any improvement, even if you fix up the site immediately.

Source : Brick Marketing

No comments:

Post a Comment